FOR IMMEDIATE RELEASE
Media Relations Manager
John Deere Ag and Turf Division
John Deere to celebrate 100 years of tractors in 2018
Farm-equipment manufacturer announces events to celebrate a century of tractors
OLATHE, KAN. (October 27, 2017) – A Gold Key Tour for a Florida family and
delivery of their new 8245R John Deere tractor – the first 2018 tractor made in Waterloo,
Iowa – has kicked off a series of events to celebrate the 100th anniversary of John Deere
entering the tractor business.
Deere hosted the Wade Purvis family of Naples, Fla., for the Gold Key event, during
which customers can watch the final assembly of their newly purchased machine. The new
tractor includes a commemorative badge that will be appear on several models of 2018
John Deere tractors including the 6 Series, 7 Series, 8 Series and 9 Series machines.
Deere entered the farm tractor business in March 1918 through the acquisition of the
Waterloo Gasoline Engine Company.
At the Smithsonian’s National Museum of American History, the museum’s American
Enterprise exhibition will mark 2018 as the year of the tractor. The museum’s 1918 green,
yellow and red Waterloo Boy tractor will be installed at the entrance of the business history
exhibition in January. Within the exhibition, a new display on “Precision Farming” will
examine a more contemporary story of disruptive technology in today’s agriculture industry
with the use of technology including a GPS antenna donated by Deere.
“John Deere is excited the Smithsonian has chosen to present one of Deere’s most
iconic tractors in the context of technological change in America. The display provides an
opportunity to educate the public about the importance of agricultural innovation,” said Neil
Dahlstrom, Manager, Corporate History and Archives at John Deere.
The company has been producing innovations in farm machinery for nearly two
centuries, helping customers feed the world. But for the past 100 years, John Deere tractors
have been the machines that best portrayed agricultural productivity. To commemorate its
centennial for the tractor business, John Deere is planning several activities to celebrate the
John Deere will be placing iconic tractors on display at the John Deere Tractor &
Engine Museum in Waterloo, Iowa, the John Deere Pavilion and John Deere World
Headquarters in Moline, Ill., as well as at the John Deere Forum in Mannheim, Germany.
In June, 2018, 100 John Deere tractors and engines will be displayed at the John
Deere Tractor & Engine Museum and the Waterloo Convention Center. Both venues will
include exhibits, food and family-friendly activities. The displays will include a mix of
company and customer-owned equipment and will feature tractors and engines spanning
across John Deere product lines and from around the world.
Beginning in January, the National Farm Toy Museum in Dyersville, Iowa, will tell the
story of John Deere via the history of farm toys.
In addition, the State Historical Museum of Iowa in Des Moines will feature John
Deere tractors and equipment to tell the story of the last 100 years of agriculture in Iowa.
Deere & Company (NYSE: DE) is a world leader in providing advanced products and
services and is committed to the success of customers whose work is linked to the land -
those who cultivate, harvest, transform, enrich and build upon the land to meet the world’s
dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John
Deere has delivered innovative products of superior quality built on a tradition of
For more information, visit John Deere at its worldwide website at www.JohnDeere.com.
# # #